Description

This AI in Digital Marketing training course teaches you how to leverage artificial intelligence to optimize campaigns, personalize customer journeys, automate content creation, and drive smarter marketing decisions. You will learn the AI marketing stack, work with tools for content generation, predictive analytics, audience targeting, and conversion optimization. The course covers strategy, ethics, and emerging trends in AI-powered marketing across industries.

Course Content

Module 1: Foundations of AI Marketing

  • How AI is reshaping digital marketing
  • The modern AI marketing stack
  • Building a data-driven marketing mindset

Module 2: AI-Powered Content Creation

  • Using ChatGPT, Claude, and Jasper for copy
  • AI image generation with Midjourney, DALL-E
  • Video and audio content with AI tools
  • Maintaining brand voice across AI-generated content

Module 3: SEO with AI

  • AI-keyword research and content clustering
  • Optimizing for search engine and AI answer results
  • Automated content audits and on-page optimization
  • Tools: Surfer, Clearscope, Semrush AI

Module 4: Audience Targeting and Personalization

  • AI-powered customer segmentation
  • Predictive audience modeling
  • Personalized email and website experiences
  • Dynamic ad creative with AI

Module 5: Paid Ads and Campaign Optimization

  • AI-driven bid management in Google Ads and Meta
  • Automated A/B testing and creative optimization
  • Predictive budget allocation
  • Reducing CAC and improving ROAS

Module 6: Chatbots and Conversational Marketing

  • Building AI chatbots for lead gen
  • Using conversational AI for customer support
  • WhatsApp and Instagram automation
  • Tools: ManyChat, Drift, Intercom

Module 7: Analytics and Attribution

  • AI-powered marketing analytics dashboards
  • Predictive customer lifetime value
  • Multi-touch attribution modeling
  • Turning data into actionable insights

Module 8: Ethics and Future Trends

  • Data privacy and consent in AI marketing
  • Avoiding deceptive AI practices
  • The rise of AI search and shopping agents
  • Preparing for the next wave of AI marketing

Duration: 4 – 6 weeks

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